Established in 2021, Twirl and Twiddle began as a passion project for Zara during the lockdown period. What started as a part-time hobby blossomed into a flourishing venture, with Zara’s unique designs gaining both acclaim and revenue for her budding startup. As the brainchild of Zara, Twirl and Twiddle represent her vision and dedication to crafting exceptional apparel that resonates with customers.

Under the umbrella of ZARF, Twirl and Twiddle continue to expand its presence in the realm of online shopping, offering a diverse range of fashion-forward clothing for individuals who appreciate quality, style, and innovation.

The brand is a symbol of young, determined girl strength. It also defines that success can be achieved at any age if you have the vision. The designs also symbolises free spirits and fresh appeal